CIRIO OLIVE OIL, AN OIL OF HIGH QUALITY
Olive oil is one of the most typical and appreciated products of the Mediterranean diet. Cirio is “a signature” brand of olive oil, a historic brand that joins Italian agriculture and food. The joining of the two is the fruit of the sealed agreement between the leaders at Cirio, the oldest canning business in the country, and the oil business of Pietro Coricelli. Two different entities that successfully operate in different sectors of the national agriculture-food business, “twins” of the agreement based on licensed use of the brand name Cirio.
This strategic collaboration with a valued and well-known brand increases the distribution to a growing number of families. Mid to high level consumers appreciate the excellence of this oil and are willing to pay a premium price.
All of this is done in full agreement with the fundamental principles of Cirio’s philosophy, which is to say: total quality, innovation, internationalization and constant dialog with the consumer.
The olive oil is delivered to a strongly speculative market that is characterized by intense promotional activity. In this environment, by using a brand as rich in history and positive values as Cirio, known and appreciated by all Italian consumers as well as by many foreign countries, one can have extremely satisfying results.
Made from the pressing of the best olives grown in the most best areas, this special selection of oil enhances the flavors of the Mediterranean diet. The fragrance of this appreciated condiment, which improves and completes every dish, is sold by Pietro Coricelli’s olive oil company in three elegant bottles. The precious oil that the brand name Cirio offers to the consumer is one that enriches and flavors the most simple dishes and satisfies the most demanding palates.
